Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and …
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Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. …
As usual, marketers are turning hype into hyperventilation. This time, it’s about the supposed end of marketing as we know it, thanks to the rise of social media and the shift of power to consumers. But it’s wrong to think we’re entering a world in which traditional marketing activities, and brands themselves, will become irrelevant. …
The One Thing You Must Get Right When Building a BrandRead More »
What makes a brand last? Knowing the answer is what separates sustainable success from eventual obscurity. Almost every company devotes significant resources to defining their brand. But few ask the equally important question: how to protect it? Historically, brands have risen and fallen in prominence slowly. Look at almost any decade from the 1950s on, …
It seems that failure tends to be more public than success. Or at least that’s what we perceive it to be. We fret about it, we try to avoid it, and we question ourselves every time we have unconventional ideas. But the simple truth is – no great success was ever achieved without failure. It …
Is the marketing you’re doing actually what you would want as a consumer? Surprisingly, for many Fortune 1000 marketers, the answer is “no.” A live survey conducted with over 1,200 marketers from companies like IBM, Verizon, JPMorgan, Intel, and MasterCard at the ThinkContent Summit earlier this month found that there is a major disconnect between the marketer …
There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising …
10 Digital Marketing Tips and Tricks from Top BrandsRead More »
We all have 24-hours in a day. But, why does it seem that some people are able to get the most out of every minute of the day? Believe it or not, they don’t have the power to slow downtime. They do, however, know how to properly manage their time. Want to know how you can …
Manipulate Time With These Powerful 20 Time Management TipsRead More »
Introduction On the Internet, web design tips are a dime a dozen. Many people have opinions on what the perfect website looks like. That’s because, to a certain extent, design is subjective. What one person likes, another might find hideous. At the same time, web design is one of the most important factors for the …
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